Seven External Linkages

  1. Direct Reference. Mention specifically, by name, one or more members of your audience.

  2. Mutual Reference. Make reference to a person, company, or organization related to both you and your audience.

  3. Ask Questions. Address a question directly to one or more members of your audience.

  4. Contemporize. Make reference to what is happening today.

  5. Localize. Make reference to the venue of your presentation.

  6. Data. Make reference to current information that links to and supports your message.

  7. Customized Opening Graphic. Start your presentation with a slide that includes your audience, the location, and the date.

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