Index
action, call to, 33
analogies, 61
anecdotes, 19. See also humor
arguments
—supporting, 27–28
assumptions, of audience, 18–19, 52
attention, of audience, 20, 29, 60–61
attire, 54
audience
—following up with, 81–82
—knowing your, 17–21
—nonverbal cues from, 60
—questions from, 53, 62–63, 67–72
—relationship with, 19
—size of, 17–18
—test, 52
background information, 18, 28
call to action, 33
clothing, 54
colleagues, feedback from, 77–78
contact information, 71
critiques, 75–78
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