Index

action, call to, 33

analogies, 61

anecdotes, 19. See also humor

arguments

—sequence for, 28–31, 33

—supporting, 27–28

assumptions, of audience, 18–19, 52

attention, of audience, 20, 29, 60–61

attire, 54

audience

—assumptions of, 18–19, 52

—engagement, 43, 60–61

—following up with, 81–82

—getting attention of, 20, 29

—input from, 32, 67–72

—interacting with, 55, 71–72

—knowing your, 17–21

—needs of, 21, 31

—nonverbal cues from, 60

—questions from, 53, 62–63, 67–72

—relationship with, 19

—size of, 17–18

—surveying, 14, 61

—test, 52

 

background information, 18, 28

breathing, 54, 60

 

call to action, 33

clothing, 54

colleagues, feedback from, 77–78

contact information, 71

conversational tone, 53, 59

core message, 26, 62

critiques, 75–78

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