Chapter 4. Crafting the Story

Crafting the Story

During your time off the grid, you brainstormed alone or perhaps with a small group of people. You stepped back to get the big picture, and you identified your core message. You now have a clearer picture of the presentation content and focus, even if you do not have all the details worked out yet. The next step is to give your core message and supporting messages a logical structure. Structure will help bring order to your presentation and make it easier for you to deliver it smoothly, and for your audience to understand your message easily.

Before you go from analog to digital—taking your ideas from sketches on paper ...

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