5. Making an Impact with Video

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The power of the motion picture—or video—is undeniable. In a 2011 short video presented by Cisco called “The Power of Video,” theoretical physicist Michio Kaku urges us to use video and other images in our communications. “The Power of video is the power of the mind itself,” says Dr. Kaku. “A huge chunk of the brain power we have sitting on our shoulders is devoted to processing visual images. It’s how we communicate. It’s how we share information. It defines who we are.” Dr. Kaku suggests that even the most complicated theories can be expressed simply through visualizations of some kind, including video. “All the ...

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