Chapter 7

How

This chapter focuses on tools that you can use to better educate, inspire, and engage your audience. From storytelling to how to use PowerPoint, I want to fill your quiver with as many arrows as possible so that you feel empowered to knock ‘em alive!

Storytelling

Stories are how we think. They are how we make meaning of life. Stories are how we explain how things work, how we make decisions, how we justify our decisions, how we persuade others, how we understand our place in the world, create our identities, and define and teach social values.1

Before we became inundated with content, social media, and YouTube, we told stories. Think back to when you were a kid. What do you do every night before bed? You read books and told stories. ...

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