Chapter 6

Pitch Versus Presentation

As we have just discovered, there are four basic different audience member types. Some want to listen. Some want to talk. Some just want to take control. These individuals make up the entirety of an audience. Chances are if you have more than seven people in a room you are going to have at least one of each personality type and will have to deal with them individually and as a group. Now that you are aware of this, you will often feel like the conductor of an orchestra—keeping everyone on time and in harmony. It may feel like a lot of responsibility, but remember, you are there to guide the audience to an end goal. It was about them, not you.

While there are different kinds of people there are also different ...

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