Other titles in Digital and Social Media Marketing and Advertising Collection

Vicky Crittenden, Babson College, Editor

  • Viral Marketing and Social Networks by Maria Petrescu
  • Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
  • Social Roots: Why Social Innovations Are Creating the Influence Economy by Cindy Gordon, John P. Girard, and Andrew Weir
  • A Practical Guide to the Media Business by Susan De Bonis
  • A Practical Guide to Sales and Selling in the Media Business by Susan De Bonis
  • Social Media Branding For Small Business: The 5-Sources Model by Robert Davis
  • A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris
  • Social Content Marketing for Entrepreneurs ...

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