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Presentation Skills That Will Take You to the Top (Collection), 2/e

Book Description

Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations

Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your audience!

Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this remarkable 4 book collection, Weissman teaches everything you need to deliver the most compelling, successful presentations of your life! In Presentations in Action: 80 Memorable Presentation Lessons from the Masters, Weissman reveals how the world’s best presenters have applied timeless principles of outstanding communication – and shows how you can, too. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, it teaches 100% actionable lessons for supercharging everything from content and graphics to delivery! Next, In the Line of Fire: How to Handle Tough Questions...When It Counts, Second Edition, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Weissman’s Presenting to Win: The Art of Telling Your Story, Updated and Expanded Editionis the industry’s best start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action. Finally, in his brand-new Winning Strategies for Power Presentations, Weissman distills 75 best practices he’s developed through 20+ years coaching executives on high-stakes presentations. He shares powerful new insights into contents, graphics, delivery, Q&A sessions, and more. He also offers new advice on making persuasive political and scripted speeches, developing a richer public speaking voice, interviewing others, demonstrating products, and much more. Every technique is illuminated with a compelling case study, reflecting experiences of communicators ranging from Ronald Reagan to Jon Stewart, Stephen King to Netflix CEO Reed Hastings.

From world-renowned presentation consultantJerry Weissman

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Series Text
  5. Contents
  6. Presentations in Action: 80 Memorable Presentation Lessons from the Masters
    1. Copyright Page
    2. Praise for Presentations in Action
    3. Dedication
    4. Introduction
    5. Section I. Content: The Art of Telling Your Story
      1. 1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
      2. 2. Obama and You: The Most Persuasive Word
      3. 3. The “So What?” Syndrome: ... and How to Avoid It
      4. 4. Beware of Jokes: Dispelling a Common False Belief
      5. 5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
      6. 6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
      7. 7. Presentation Advice from Mark Twain: Brevity Takes Time
      8. 8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
      9. 9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
      10. 10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
      11. 11. How Long Is Too Long?: When in Doubt, Leave it Out
      12. 12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
      13. 13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
      14. 14. Getting to “Aha!”: The Magic Moment
      15. 15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
      16. 16. Presentation Advice from the iPhone: Substance and Style in Your Story
      17. 17. Presentation Advice from Steve Jobs: The Power of Positive Words
      18. 18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
      19. 19. Presentation Advice from Novelists II: Storyboard and Verbalize
      20. 20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
      21. 21. Presentation Advice from a Physician: Audience Advocacy
      22. 22. Presentation Advice from a Politician: Audience Advocacy
      23. 23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
      24. 24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
    6. Section II. Graphics: The Correct Way to Design PowerPoint Slides
      1. 25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
      2. 26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
      3. 27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
      4. 28. Baiting the Salesperson: Selling Is about In-Person Communication
      5. 29. PowerPoint and Human Perception: Scientific Support for Graphics Design
      6. 30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
      7. 31. Shady Characters: The Wrong Way and the Right Way to Build Text
      8. 32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
      9. 33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
      10. 34. A Case for Case II: Serif or Sans: Font Design in Presentations
      11. 35. What Color Is Your PowerPoint?: Contrast Counts
      12. 36. Presentation Advice from Corona Beer: Peripheral Vision Counts
      13. 37. The Cable Crawlers: How Television Animates Text
      14. 38. Computer Animation: Three Simple Rules
      15. 39. PowerPoint and the Military: Sometimes More Is More
    7. Section III. Delivery Skills: Actions Speak Louder Than Words
      1. 40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
      2. 41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
      3. 42. Nonverbal Communication: Look Them in the Eye
      4. 43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
      5. 44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
      6. 45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
      7. 46. Presentation Advice from Frank Sinatra: The Art of Phrasing
      8. 47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
      9. 48. The One-Eyed Man: Necessity Is the Mother of Invention
      10. 49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
      11. 50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
      12. 51. Fast Talking: Fun or Maddening
      13. 52. Presentation Advice from Titian: Position, Position, Position
      14. 53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
      15. 54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
      16. 55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
      17. 56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
      18. 57. Unwords: Even Barack Obama Says Them
      19. 58. To Slip or Not to Slip: Been There, Done That
      20. 59. The Free Throw: A Presentation Lesson from Basketball
      21. 60. 10 Tips for 30 Seconds: Help for Job Seekers
      22. 61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
    8. Section IV. Q&A: Handling Tough Questions
      1. 62. Speed Kills in Q&A: The Vanishing Art of Listening
      2. 63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
      3. 64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
      4. 65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
      5. 66. Spin versus Topspin: The Political World versus the Business World
      6. 67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
      7. 68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
      8. 69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
      9. 70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
      10. 71. Politicians and Spin: Putting Lipstick on a Pig
      11. 72. Murder Boards: How Elena Kagan Prepared for Tough Questions
      12. 73. Ms. Kagan Regrets: Nonanswers to Tough Questions
    9. Section V. Integration: Putting It All Together
      1. 74. The Elephant: The Whole Is Greater Than the Sum of the Parts
      2. 75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
      3. 76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
      4. 77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
      5. 78. Right or Left: The Deep Roots of Human Preferences
      6. 79. Graphics Synchronization: The Missing Link
      7. 80. The House That Jack Built: Make All the Parts Fit
    10. Footnotes
    11. Acknowledgments
    12. About the Author
    13. Index
    14. FT Press
  7. In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition
    1. Copyright Page
    2. Praise for In the Line of Fire
    3. Dedication Page
    4. About the Author
    5. Introduction: Universal Challenges, Universal Solutions
    6. Chapter 1. Agility Versus Force
      1. Challenging Questions
      2. Martial Arts
      3. Effective Management Perceived
      4. Baptism Under Fire
    7. Chapter 2. The Critical Dynamics of Q&A
      1. Defensive
      2. Contentious
      3. Presenter Behavior/Audience Perception
      4. The Six-Million-Dollar Q&A
      5. The NetRoadshow Factor
    8. Chapter 3. Effective Management Implemented
      1. Worst-Case Scenario
      2. Maximum Control in Groups
      3. The Q&A Cycle
      4. How to Lose Your Audience in Five Seconds Flat
    9. Chapter 4. You’re Not Listening!
    10. Chapter 5. Active Listening
      1. The Roman Column
      2. Subvocalization
      3. Visual Listening
      4. ...You Still Don’t Understand
      5. Yards After Catch
    11. Chapter 6. Retake the Floor
      1. Paraphrase
      2. Challenging Questions
      3. The Buffer
      4. Key Word Buffer
      5. The Double Buffer
      6. The Power of “You”
      7. The Triple Fail-Safe
    12. Chapter 7. Provide the Answer
      1. Quid Pro Quo
      2. Manage the Answer
      3. Anticipate
      4. Recognize the Universal Issues
      5. How to Handle Special Questions
      6. Guilty as Charged Questions
      7. Point B and WIIFY
      8. Topspin
      9. Media Sound Bites
    13. Chapter 8. Topspin in Action
      1. Missing a Free Kick
      2. The Evolution of George W. Bush
      3. Lloyd Bentsen Topspins
      4. Ronald Reagan Topspins
      5. Barack Obama Topspins
    14. Chapter 9. Preparation
      1. The NAFTA Debate Revisited
      2. Murder Boards
      3. Presidential Elections
      4. Lessons Learned
    15. Chapter 10. The Art of War
      1. The Art of Agility
      2. The Critical Impact of Debates
      3. Lessons Learned
    16. Chapter 11. Lessons Not Learned
      1. Reaction Shots
      2. Agreement
      3. Lessons Learned
    17. Chapter 12. The Role Model
      1. Complete Control
    18. Endnotes
      1. Introduction: Universal Challenges, Universal Solutions
      2. Chapter 1: Agility Versus Force
      3. Chapter 2: The Critical Dynamics of Q&A
      4. Chapter 3: Effective Management Implemented
      5. Chapter 4: You’re Not Listening!
      6. Chapter 5: Active Listening
      7. Chapter 6: Retake the Floor
      8. Chapter 7: Provide the Answer
      9. Chapter 8: Topspin in Action
      10. Chapter 9: Preparation
      11. Chapter 10: The Art of War
      12. Chapter 11: Lessons Not Learned
      13. Chapter 12: The Role Model
    19. Acknowledgments
    20. Index
  8. Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
    1. Copyright Page
    2. Praise for the First Edition of Presenting to Win
    3. Dedication Page
    4. Foreword to the Updated and Expanded Edition
    5. Preface
      1. What’s Past Is Prologue
    6. Introduction
      1. The Wizard of Aaahs
      2. The Mission-Critical Presentation
      3. The Art of Telling Your Story
      4. A New Approach to Presentations
      5. The Psychological Sell
    7. Chapter 1: You and Your Audience
      1. The Problem with Presentations
      2. The Power Presentation
      3. Persuasion: Getting from Point A to Point B
      4. Audience Advocacy
      5. Getting Aha!s
    8. Chapter 2: The Power of the WIIFY
      1. What’s In It For You?
      2. WIIFY Triggers
      3. The Danger of the Incorrect “You”
    9. Chapter 3: Getting Creative: The Expansive Art of Brainstorming
      1. The Data Dump
      2. Managing the Brainstorm: The Framework Form
      3. Brainstorming: Doing the Data Dump Productively
      4. Focus Before Flow
    10. Chapter 4: Finding Your Flow
      1. The 16 Flow Structures
      2. Which Flow Structure Should You Choose?
      3. Guidelines for Selecting a Flow Structure
      4. The Value of Flow Structures
      5. The Four Critical Questions
    11. Chapter 5: Capturing Your Audience Immediately
      1. Seven Classic Opening Gambits
      2. Compound Opening Gambits
      3. Linking to Point B
      4. Tell ’em What You’re Gonna Tell ’em
      5. 90 Seconds to Launch
      6. Winning Over the Toughest Crowd
    12. Chapter 6: Communicating Visually
      1. The Proper Role of Graphics
      2. Presenter Focus
      3. Less Is More
      4. Perception Psychology
      5. Graphic Design Elements
    13. Chapter 7: Making the Text Talk
      1. Bullets Versus Sentences
      2. Wordwrap
      3. Crafting the Effective Bullet Slide
      4. Minimize Eye Sweeps with Parallelism
      5. Using the Build
      6. Bullet Levels
      7. Verbal Style
      8. Visual Style
      9. Text Guidelines
    14. Chapter 8: Making the Numbers Sing
      1. The Power of Numeric Graphics
      2. Bar Charts
      3. Pie Charts
      4. Typography in Numeric Graphics
      5. The Hockey Stick
      6. Subtle? Yes, But . . .
    15. Chapter 9: Using Graphics to Help Your Story Flow
      1. The 35,000-Foot Overview
      2. Graphic Continuity Techniques
      3. Presenter Focus Revisited
      4. Graphics and the 35,000-Foot View
    16. Chapter 10: Bringing Your Story to Life
      1. Verbalization: The Special Technique
      2. Spaced Learning
      3. Internal Linkages
      4. Internal Linkages in Action
      5. Verbiage
      6. Summary
    17. Chapter 11: Customizing Your Presentation
      1. The Power of Customization
      2. The Illusion of the First Time
      3. External Linkages
      4. Gathering Material for Customization
      5. External Linkages in Action
    18. Chapter 12: Animating Your Graphics
      1. How Versus Why and Wherefore
      2. Perception Psychology
      3. Cinematic Techniques
      4. Microsoft PowerPoint 2003 and 2007
      5. Animation Options
      6. Animation and the Presenter
    19. Chapter 13: The Virtual Presentation
      1. Anytime, Anyplace, Anyone
      2. How the Virtual Presentation Works
      3. Preparing for Your Virtual Presentation
      4. Connecting with Your Invisible Audience
      5. Creating a Winning Virtual Presentation
      6. The Future of the Virtual Presentation
    20. Chapter 14: Pitching in the Majors
      1. End with the Beginning in Mind
      2. It All Starts with Your Story
      3. Practice, Practice, Practice
      4. Every Audience, Every Time
    21. Appendix A. Tools of the Trade
      1. The Presentation Environment
    22. Appendix B. Presentation Checklists
      1. The Four Critical Questions
      2. WIIFY Triggers
      3. Seven Classic Opening Gambits
      4. Sixteen Flow Structures
      5. Twelve Internal Linkages
      6. Seven External Linkages
      7. Five Graphic Continuity Techniques
    23. Acknowledgments
    24. Index
    25. About the Author
    26. FT Press
  9. Winning Strategies for Power Presentations: Jerry Weissman Delivers Lessons from the World’s Best Presenters
    1. Copyright Page
    2. Dedication Page
    3. The Masters
    4. Introduction
      1. Natural and Universal
    5. Section I: Content: The Art of Telling Your Story
      1. 1. Mark Twain’s Fingernails
        1. How to Remember What to Say
      2. 2. Kill Your Darlings
        1. A Lesson from Professional Writers
      3. 3. How Long Should a Presentation Last?
        1. Be Brief and Concise
      4. 4. Follow the Money
        1. “So...?”
      5. 5. Fellini on Creativity
        1. Consider All the Possibilities—Before You Present
      6. 6. How Woody Allen Creates
        1. First Things First, Last Things Last
      7. 7. What’s Your Point?
        1. Leave Pointlessness to Woody Allen
      8. 8. Spoiler Alert
        1. What’s Your Point?
      9. 9. The Cyrano Parable
        1. The Story You Tell Versus the Slides You Show
      10. 10. “Does that make sense?”
        1. ...And Other Meaningless Words
      11. 11. Meaningful Words
        1. Words That Inspire Confidence
      12. 12. Writer’s Block
        1. How to Break Through
      13. 13. Writer’s Block II
        1. Easier Said Than Done
      14. 14. Never Say “Never”
        1. Well, Almost Never
      15. 15. From Bogart to Gingrich
        1. Who Did It?
      16. 16. Rupert Murdoch’s 90% Apology
        1. Who Did It?
      17. 17. Winning and Losing the World Cup
        1. He’s Just Not That into FIFA
      18. 18. John Doerr’s “Chalk” Talks
        1. Three Best Practices from a Top Venture Capitalist
      19. 19. Vinod Khosla’s Cardinal Rule
        1. “Message Sent Is Not the Same as Message Received”
      20. 20. The Outline Trap
        1. Britannica and Brainstorming
      21. 21. Having a ’versation
        1. “I” Versus “You”
      22. 22. “It’s all about you!”
        1. “...But they’re just not that into you.”
      23. 23. When Not to Tell ’em
        1. “Get on with it!”
      24. 24. Bookends
        1. Establish Your First and Last Sentences
      25. 25. The Sound of Ka-Ching!
        1. Scale the “You”
      26. 26. David Letterman’s Top Ten
        1. Pick a Number
      27. 27. Illusion of the First Time
        1. Road (Show) Warriors
      28. 28. In Praise of Analogies and Examples
        1. Add Value and Dimension
      29. 29. Ronald Reagan and Barack Obama
        1. Masters of the Game
      30. 30. Aristotle: The First Salesman
        1. The Original Source
    6. Section II: Graphics: How to Design PowerPoint Slides Effectively
      1. 31. Vinod Khosla’s Five-Second Rule
        1. A Sanity Check for Every Presentation
      2. 32. Don’t Raise the Bridge, Lower the Water
        1. Better Box Thinking
      3. 33. Jon Stewart’s Right
        1. Positioned on Purpose?
      4. 34. Misdirection
        1. Magicians and Graphics
      5. 35. Obama Makes a PowerPoint Point
        1. The State of the Union and Presentations
      6. 36. Go in the Right Direction
        1. A Presentation Lesson from Akira Kurosawa
      7. 37. PowerPoint and Movie Stunts
        1. Use Graphics to Create Continuity
      8. 38. The Anti-PowerPoint Party
        1. Another Precinct Heard From
      9. 39. Signage Versus Documents
        1. Drive Your PowerPoint Home
      10. 40. The Graphics Spectrum
        1. Lives of Quiet Desperation
      11. 41. How Audiences See
        1. Follow the Action
      12. 42. Why Use PowerPoint at All?
        1. A Picture Is Worth a Thousand Words
      13. 43. “But, I’m not an artist!”
        1. Rx: Infographics
      14. 44. The Kindness of Strangers
        1. Stand and Deliver
      15. 45. No More Mind-Numbing Number Slides
        1. Five Easy Steps to Bring Your Presentation to Life
    7. Section III: Delivery Skills: Actions Speak Louder than Words
      1. 46. Eight Presentations a Day
        1. Cause and Effect
      2. 47. Sounds of Silence
        1. Presentation Advice from Composers and Musicians
      3. 48. Stage Fright
        1. A Close Cousin of Writer’s Block
      4. 49. Swimming Lessons and Presentations
        1. Deconstruct and Reconstruct
      5. 50. Valley Girl Talk
        1. Invisible Question Marks
      6. 51. “What do I do with my hands?”
        1. A Simple Approach to Gesturing
      7. 52. “Look, Ma, no hands!”
        1. Anchorperson or Weatherperson
      8. 53. Foreign Films
        1. The Pause That Refreshes
      9. 54. Rx: CrackBerry Addiction
        1. Control Yourself!
      10. 55. The Eyes Have It
        1. Relax!
      11. 56. Why Sinatra Stood
        1. The Voice of “The Voice”
      12. 57. Presentation Counts
        1. The Rise and Fall of Rick Perry
    8. Section IV: How to Handle Tough Questions
      1. 58. Listening and Laughing with Johnny Carson
        1. Late Night Lessons for Presenters
      2. 59. Ready, Fire, Aim!
        1. Old Habits Die Hard
      3. 60. How to Deal with a Direct Attack
        1. “That was certainly a downer!”
      4. 61. No Such Thing as a Stupid Question
        1. A Lesson in Q&A from Dilbert
      5. 62. The Patronizing Paraphrase
        1. Trying to Channel Bill Clinton
      6. 63. Tricky Questions
        1. Be Transparent or Be Trapped
      7. 64. Robert McNamara Was Wrong
        1. You Must Respond to All Questions
      8. 65. Breaking into Jail
        1. The Elephant IS in the Room
    9. Section V: Special Presentations
      1. 66. Speak Crisply and Eliminate Mumbling
        1. Be Your Own Henry Higgins
        2. Athletic Articulation
        3. Primer
        4. Be Your Own Henry Higgins
      2. 67. How to Develop a Richer Voice
        1. Be Your Own Echo Chamber
        2. Resonance
        3. Be Your Own Echo Chamber
        4. The Pause Bonus
      3. 68. How to Deliver a Scripted Speech
        1. When the Words Count
        2. Teleprompter
        3. Vertical Text
      4. 69. Speaking to an Audience of a Thousand
        1. The Big Tent
        2. Image Magnification
        3. Actions, Speaking, and Words
      5. 70. How to Beat the Demo Demons
        1. Plan B and More
      6. 71. Bring Your Panel Discussion to Life
        1. How to Herd Cats
      7. 72. Mark Your Accent
        1. Eliza Doolittle Is a Myth
        2. Spanish Lessons
        3. Ears Versus Eyes
      8. 73. How to Interview Like a Television Anchorperson
        1. Seven Easy Steps
      9. 74. Ten Best Practices for the IPO Road Show
      10. 75. Cicero: Peroration
        1. Timeless and Borderless
    10. Endnotes
      1. Introduction
      2. Chapter 1
      3. Chapter 2
      4. Chapter 3
      5. Chapter 5
      6. Chapter 6
      7. Chapter 7
      8. Chapter 8
      9. Chapter 9
      10. Chapter 12
      11. Chapter 13
      12. Chapter 14
      13. Chapter 15
      14. Chapter 16
      15. Chapter 17
      16. Chapter 18
      17. Chapter 19
      18. Chapter 20
      19. Chapter 21
      20. Chapter 22
      21. Chapter 23
      22. Chapter 24
      23. Chapter 25
      24. Chapter 26
      25. Chapter 27
      26. Chapter 28
      27. Chapter 29
      28. Chapter 30
      29. Chapter 31
      30. Chapter 32
      31. Chapter 34
      32. Chapter 35
      33. Chapter 36
      34. Chapter 37
      35. Chapter 38
      36. Chapter 39
      37. Chapter 40
      38. Chapter 41
      39. Chapter 42
      40. Chapter 43
      41. Chapter 44
      42. Chapter 46
      43. Chapter 47
      44. Chapter 48
      45. Chapter 50
      46. Chapter 51
      47. Chapter 52
      48. Chapter 54
      49. Chapter 55
      50. Chapter 56
      51. Chapter 57
      52. Chapter 58
      53. Chapter 59
      54. Chapter 60
      55. Chapter 61
      56. Chapter 63
      57. Chapter 64
      58. Chapter 65
      59. Chapter 66
      60. Chapter 73
      61. Chapter 74
      62. Chapter 75
    11. Acknowledgements
    12. Index
    13. About the Author
    14. FT Press