WHO THIS BOOK IS FOR

This book is intended for those of you who disagree that contemporary slide presentations are the necessary evil. For those who believe that preparing and delivering presentations is something one might actually enjoy. For people who want more from their presentations: more fun, more adventure, more challenge, and more results. For people ready to explore, ready to stop being just “presenters” and become scriptwriters, graphic designers, and improv artists—at least so some extent.

It doesn't matter whether you present in business, educational, political, or scientific contexts. Nuances do exist, of course, and I address them in the book. However, for the most part I write under assumption that your audience is simply human. Humans have common psychological and physiological traits that don't depend much on their chosen field. We all like stories, our capacities for processing raw facts are limited, and we mostly trust people who look authentic. These needs aren't easy to meet, but armed with advice from this book, if you at least attempt to meet these needs, you might well succeed.

Beginners will find the “Focus” chapters (Chapters 2, 5 and 8) to be most useful. Those chapters provide the foundation for all the work that you will be doing, whether you are working with your structure and slides or delivering your presentation live. The “Contrast” chapters (Chapters 3, 6 and 9) offer more advanced tips, and the “Unity” chapters (Chapters 4, 7 and 10) also invite ...

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