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Presentation Magic

Book Description

Rule 1 of magic is: "The framework for any communication is determined by the expectations and associations you trigger". Rule 4 is: "The brain filters out most of the information it receives". The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world's best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. Part I – Construction
    1. 1. The importance of investing time in Construction
    2. 2. Engagement
      1. 2.1 Expectations and perceptions
      2. 2.2 Building on what your audience already knows
      3. 2.3 Creating empathy
      4. 2.4 Making your message important to your audience
      5. 2.5 Deciding on the best approach
      6. 2.6 Tools of engagement
      7. 2.7 Alternatives to PowerPoint
    3. 3. Attention
      1. 3.1 The power of focus
      2. 3.2 Firsts and lasts
      3. 3.3 Gaining attention
      4. 3.4 Retaining attention
      5. 3.5 Creating, planning and managing your climax
    4. 4. Impact
      1. 4.1 Scripting
      2. 4.2 Writing for the ear
      3. 4.3 Words for impact
      4. 4.4 The danger of negatives
      5. 4.5 Editing
      6. 4.6 Visual aids
      7. 4.7 Keeping a memory active
    5. 5. Conviction
      1. 5.1 Self-conviction
      2. 5.2 Being yourself
      3. 5.3 Openness and “accidental convincers”
      4. 5.4 Un-convincers
      5. 5.5 Beware switching to auto-pilot
      6. 5.6 Self-confidence
    6. 6. Constructing a PowerPoint presentation – that supports you as a presenter
  7. Part II – Preparation
    1. 7. Pre-production
      1. 7.1 Who and how many are you seeing?
      2. 7.2 Where are you seeing them?
      3. 7.3 How long have you got?
      4. 7.4 Equipment
      5. 7.5 Specific causes of nerves
    2. 8. Rehearsal
      1. 8.1 Replicating the scenario
      2. 8.2 Rehearsal routine
      3. 8.3 Prompt aids
      4. 8.4 Planning for problems
      5. 8.5 The “Starbucks Test”
  8. Part III – Delivery
    1. 9. Arrival routine
      1. 9.1 Familiarization
      2. 9.2 Taking control of the space
      3. 9.3 Positioning yourself
    2. 10. Engagement
      1. 10.1 Introductions
      2. 10.2 First impressions
      3. 10.3 Opening
    3. 11. Personal tools of engagement
      1. 11.1 Voice
      2. 11.2 Eyes
      3. 11.3 Body
    4. 12. Technical tools of engagement
      1. 12.1 PowerPoint – making it support you as a presenter
      2. 12.2 Discovering the lights under PowerPoint’s bushel
      3. 12.3 Slide changers
      4. 12.4 Pointers
      5. 12.5 Video clips
    5. 13. Directing attention
      1. 13.1 Creating focus
      2. 13.2 Re-directing focus
      3. 13.3 Using visual aids
      4. 13.4 Eye contact killers
    6. 14. Impact issues
      1. 14.1 Eliminating distractions in the wider environment
      2. 14.2 Identifying the “nodding off” point
      3. 14.3 Handling questions
      4. 14.4 The placement of Q&As and your climax
    7. 15. Delivering your climax and convincing your audience
      1. 15.1 Your climax
      2. 15.2 Convincing your audience
    8. 16. Inspiration from the world of music
  9. Appendix
    1. 1. The key differences between Conversation and Presentation
    2. 2. Message distillation techniques
    3. 3. “White Cheating”
    4. 4. Presentation Magic at a glance
  10. About Nick Fitzherbert