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Predictive Analytics with Microsoft Azure Machine Learning: Build and Deploy Actionable Solutions in Minutes by Wee Hyong Tok, Valentine Fontama, Roger Barga

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CHAPTER 6

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Building Churn Models

In this chapter, we reveal the secrets of building customer churn models, which are in very high demand. Many industries use churn analysis as a means of reducing customer attrition. This chapter will show a holistic view of building customer churn models in Microsoft Azure Machine Learning.

Churn Models in a Nutshell

Businesses need to have an effective strategy for managing customer churn because it costs more to attract new customers than to retain existing ones. Customer churn can take different forms, such as switching to a competitor’s service, reducing the time spent using the service, reducing the number ...

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