Predictive Analytics, Revised and Updated

Appendix CPrediction People—Cast of “Characters”

Eric Siegel, PhD—This book's author

• Founder of the Predictive Analytics World conference series.
• Executive editor of The Predictive Analytics Times.
• Instructor of the online, on-demand training workshop Predictive Analytics Applied (www.businessprediction.com).
• Former computer science professor at Columbia University.
• For more information, see About the Author.

John Elder, PhD

Invested his entire life savings into his own predictive stock market trading system (see Chapter 1).

• CEO and founder, Elder Research, Inc.
• Founding conference chair of Predictive Analytics World for Government, and a frequent keynote speaker at other Predictive Analytics World events.
• Coauthor, Handbook of Statistical Analysis and Data Mining Applications.
• Adjunct professor at the University of Virginia.

Gitali Halder and Anindya Dey

Led a staff-retention project that earmarks each of Hewlett-Packard's almost 350,000 worldwide employees according to “Flight Risk,” the expected chance they will quit their jobs (see Chapter 2).

• Analytics practitioners at Hewlett-Packard.
• Backgrounds in statistics and economics.

Andrew Pole

Led a marketing project at Target that predicts customer pregnancy (see Chapter 2).

• Analytics manager at Target.
• Previously a lead consumer analyst at Hallmark Cards.
• Master's degrees in statistics and economics.
• View his original newsbreaking presentation on pregnancy prediction: www.pawcon.com/Target.

Dan Steinberg, PhD

Led the ...