In This Chapter
Increasing returns on investment
Making better and informed decisions
Improving sales and customer satisfaction
Creating targeted marketing campaigns
Allocating company assets and resources effectively
Forecasting business needs and managing inventory
Exploiting new opportunities
Navigating hidden risks
Business competition is fierce and global, which leads companies to employ everything in their power to survive and thrive. In such an environment, companies are seeking to increase their revenues while keeping the operating cost to a minimum.
Predictive analytics is a business enabler that helps accomplish the ...