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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Marylou Tyler, Aaron Ross

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3. Executing Cold Calling 2.0

OK – so how do you do it? This isn’t a true step-by-step manual (which would go beyond the scope of this book), but it will give you enough direction to get you going on your own.

Getting Started With Cold Calling 2.0

The following sections contain a lot of specific details and steps on how you can get started on your own with this process. Much more detailed how-to’s and training videos can be obtained through our products and coaching.

To begin implementing the Cold Calling 2.0 system, you should know that:

  • At least one person is 100% dedicated to prospecting (or you intend to have this person). Yes, you can start part-time, but it will be hard to get significant results until you have someone totally committed ...

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