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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Marylou Tyler, Aaron Ross

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8. Sales Machine Fundamentals

The basics. And remember: specialize, specialize, specialize!

Happy Customers Create Extraordinary Growth

What do the billion-dollar companies — Salesforce.com, Facebook, Zappos, and Google — all share? Customer trust. Customer success. Customer happiness. Customer delight.

What are you doing to make your customers satisfied, successful and happy?

Sales 1.0 (Promotion) And Sales 2.0 (Attraction)

The Internet has changed everything and has caused major shifts in business and sales:

In the past, Sales worked in a way that was like someone poking you with their finger, saying, “Going to buy yet?” (Poke) “Going to ...

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