7. Seven Fatal Sales Mistakes CEOsand Sales VPs Make
I never make stupid mistakes. Only very, very clever ones.
– John Peel
Even Experienced CEOs And Sales VPs Make These Mistakes All The Time
I’ve consulted with dozens of companies since leaving Salesforce.com. Time and time again, I’ve seen executives repeat the same, fundamental mistakes as they work to grow sales.
Fatal Mistake 1: Not taking responsibility for understanding sales and lead generation
Everything begins with the CEO. Even when a CEO hires executives to run lead generation and sales, the CEO cannot delegate their own understanding of how lead generation and sales work. The CEO must understand the fundamentals in order to set effective goals, coach executives, and solve revenue ...