O'Reilly logo

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Marylou Tyler, Aaron Ross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7. Seven Fatal Sales Mistakes CEOsand Sales VPs Make

I never make stupid mistakes. Only very, very clever ones.

– John Peel

Even Experienced CEOs And Sales VPs Make These Mistakes All The Time

I’ve consulted with dozens of companies since leaving Salesforce.com. Time and time again, I’ve seen executives repeat the same, fundamental mistakes as they work to grow sales.

Fatal Mistake 1: Not taking responsibility for understanding sales and lead generation

Everything begins with the CEO. Even when a CEO hires executives to run lead generation and sales, the CEO cannot delegate their own understanding of how lead generation and sales work. The CEO must understand the fundamentals in order to set effective goals, coach executives, and solve revenue ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required