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Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business by Ravi Sawhney, Deepa Prahalad

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Introduction

“Information’s pretty thin stuff unless mixed with experience.”—Clarence Day

This book is the result of a collaboration that grew out of a chance meeting. Although as individuals we have followed different professional paths, we quickly found common ground in two fervently shared beliefs: in the power of innovation and in the importance of the individual. The road to those convictions was different for each of us, but debating how these ideals may shape both design and strategy has been a source of tremendous learning and growth.

It’s the Individual That Matters

For almost 30 years, one of us, Ravi, has been leading RKS Design, the firm he founded. As an industrial designer and entrepreneur, Ravi has been involved in the innovation ...

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