About the Authors
Deepa Prahalad holds a BA in Political Science and Economics from the University of Michigan and an MBA from the Tuck School of Business at Dartmouth. Passionate about emerging markets and innovation, she began her career researching how to increase efficiency in UN procurement and later moved to Singapore to become a commodities trader with Cargill.
Deepa’s career has also included work as a management consultant specializing in the opportunities at the intersection of consumer experiences, technology, and strategy. She collaborated with RKS to research and co-author Predictable Magic, and is the creator of the EMPOWER framework.
Ravi Sawhney is president and CEO of RKS, a global leader in Strategy, Innovation, and Design. ...
Get Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
