Chapter 5Debug Your Mind

I never set out to be weird. It was always the other people who called me weird.

Frank Zappa

Intuition is great, except when it’s not.

It’s a popular vision that leaders are diligent, thoughtful decision makers. They gather all the relevant facts, weigh them, and come up with the logical, rational decision. But in fact, that idealized process is basically never followed, even by expert, high-pressure decision makers.[75]

We are not rational creatures.

Instead, we make decisions and solve problems based on faulty memory and our emotional state at the time, ignoring crucial facts and fixating on irrelevant details because of where and when they occur or whether they are brightly colored. Especially if they are ...

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