CHAPTER TEN
Launch
Assessment, Action Planning, and Implementation
 
D.D. Warrick
 
 
 
 
 
The “launch” phase of organization development (OD) is an interesting, valuable, and potentially high-impact phase of OD and is the heart of the OD process. If done well, the probability of successful change will be very high. If done poorly, the aftermath can be far-reaching.
The term “launch” is a term coined by Warner Burke (2008, p. 257). It is a phase of OD where valuable information is gathered and analyzed. A collaborative approach is used to evaluate the information and plan actions around a sound change process, and actions are implemented that may be directed at specific changes but have the ultimate goal of improving the health, effectiveness, ...

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