CHAPTER FOUR
Building Convergence Between Human Resource Management and OD
William J. Rothwell
According to thought leaders in the fields of human resource management (HRM) and organization development (OD) (Costello, Limbrick, Towle, & Warner, 2002), HRM and OD are converging (Sicard, Sicard Associates, Frank, & Insights, 2002). HR practitioners are increasingly expected to act like OD practitioners by effecting culture change and unleashing worker creativity (McBain, 2001). Conversely, OD practitioners must increasingly become knowledgeable about HR if they are to be most successful in helping clients. Some also believe that OD should take the lead in HR transformation (Rothwell, Prescott, & Taylor, 2008).
In making this point ...