SUMMARY
Leveraging Culture to Build Sustainable Value
Conventional strategic planning methods emanate from modern, scientific management. They assume the environment is knowable and the future predictable. Based on a metaphor of management as control, strategy originates from the center-top of the hierarchy. Experts analyze market forces and then predict the behavior of customers, suppliers, and competitors. From the analysis and prediction, transformational change initiatives are planned and a top-down budget showing increasing revenues is derived. The strategic plan is complete. In this conventional strategy setting/change model, the thinking is separated from the acting. The thinking is done by somebody and the work is done by someone ...
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