Practicing Organization Development: A Guide for Leading Change: A Third Edition

MAJOR IMPLICATIONS OF MATURING RESEARCH ON OD SUCCESS RATES

Does the analysis above suggest any noteworthy implications for future research and theory? The answer is yes, definitely. Several points suggest a larger catalog of implications. First, to be sure, the end of the road is hardly in sight, but the two brands of research reviewed above suggest that future effort will be useful, even necessary. Second, the market for OD clearly has more ample dimensions than is often recognized. OD is now broadly diffused, but there is far more where that came from, and success rates are already substantial enough to justify far more extensive work. Third, the market for trained ODers is much larger than most program planners or ODers acknowledge. If ...