THE ESSENCE OF THE FRONT END
The essence of the front-end phase is to enter the organization, build a platform for engaging in change work with the client, and to contract for work, methods, relationships, and exchanges. The consultation really begins here. Everything the consultant does to obtain these early outcomes is an intervention, affecting some change in the client system (Bruce & Wyman, 1998). Schein (2005) has emphasized that first contacts, early questions, discussions, and meetings are the beginning of intervention and provide diagnostic information and system change even while front-end outcomes are being pursued.
At the front end, we need some understanding of the organization, its visions, values, and needs; identification ...
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