Practical Web Analytics for User Experience

Chapter 2

Web Analytics Approach

Contents

Introduction

Get to Know Your Website

A Model of Analysis

Pose the Question

Gather Data

Transform Data

Analyze

Answer the Question

Balancing Time and the Need for Certainty

Showing Your Work

Context Matters

Data Over Time

Proportion is Key

Sometimes the Data Contradict You

Sometimes the Answer is “No”

Make Your Findings Repeatable

Key Takeaways

Introduction

As we covered in the Introduction, web analytics consists of tools and the practice of analyzing web analytics data. Tools will continue to change, therefore anything we say about them will have a limited shelf life. The practices and techniques are far more interesting because they are portable and, if not timeless, will change more slowly.

In this ...