A different kind of UX approach
There is a well-known saying that states, Insanity is doing something over and over again and expecting different results. When we look at how UX has evolved over time, this definition hits too close to home. As an example, here are some common challenges that UX professionals continue to face in today's organizations:
- UX is not independently funded and is often part of the IT group or some other department
- UX will often modify its methods to accommodate rather than lead
- UX still focuses primarily on usability studies
- UX does not own, measure, track, or keep up with data and analytics
- UX is often more artistically focused than business focused (qualitative over quantitative)
Working as UX lead for a large organization, ...
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