Chapter 6. An Essential Strategy for UX Maturity
"Not having a measurement strategy is what keeps UX as a "nice to have" as opposed to being an influential driving force within an organization." | ||
| --http://uxrefresh.prosite.com/353189/www.markdisciullo.com | ||
In the previous chapters, we focused on design fundamentals and how understanding and identifying them leads to better design decisions and ultimately better design solutions. We have also been looking at the importance of engaging our customers/users and dispelling the "faster horses" myth in the process. It should be obvious by now that close customer/user engagement is key to validating your design assumptions and producing better UX design, greater value and longer lasting solutions as a ...
Get Practical UX Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
