In closing, a cautionary tale
"Socrates said, "Know thyself." I say, "Know thy users." and guess what? They don't think like you do." | ||
| --Josh Brewer, Principal Designer at Twitter | ||
In this final section, I want to share a cautionary tale, a case study of sorts, about what happens when the UX mindset is ignored and "faster horses" wins out. Unfortunately, this is an all too common scenario that can have serious repercussions.
The story: A pilot purchased an experimental, homemade aircraft and decided to take her up for a short flight. The plane was small, with very little space for the pilot to move around. Here is a photo of a similar plane:
Source: ...
Get Practical UX Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
