Web Analytics and Web Mining
Contents
Preamble
After a short introduction to the subject, the question is asked, “Why do it?” To many people, the subject of web analytics and web mining is a little esoteric, and the unspoken answer to this question is “I don’t! I just avoid it.” If that is not you, go on to Chapter 13. If this is you, reading this chapter might turn you on to web analytics. We will demystify the subject and provide you with a deeper understanding than you will gain solely from doing tutorials on the subject. After all, that is the goal of this book: to conduct you up the learning curve on text analytics ...
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