A Hands-On Tutorial of Text Mining in PASW
Clustering and Sentiment Analysis Using Tweets from Twitter
Raja Kakarlapudi, Student, Department of Marketing, Oklahoma State University
Satish Garla, Student, Department of Marketing, Oklahoma State University
Dr. Goutam Chakraborty, Professor, Department of Marketing, Oklahoma State University
Contents
Introduction
Unstructured textual data such as customer interactions with call center support staff, product reviews given by customers on companies’ websites, customer responses from online surveys, and customer comments about products/services in blogs or on Twitter ...
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