The amount of data actively or passively generated by (or for) a single individual is already large. By 2020, the amount of data generated by each of us will increase dramatically. If we consider that our wearable devices, our vehicles, our homes, and even our televisions are constantly collecting and transmitting data, it becomes obvious that trying to restrict the types and amounts of data shared with others is challenging to say the least.
Now, if we consider the life cycle of data, we must be aware of where data is collected, where it is sent, and how. The purposes for collecting data are diverse. Smart TV vendors, for example, use a type of Automated Content Recognition (ACR) technology to sell data to ad ...
