Acknowledgments
There’s a reason the cover of this book reads “Jonathan Weber and the team at LunaMetrics”, because it couldn’t have happened without everyone here. It’s a privilege to be able to just pop over to someone’s desk and talk over an idea with some of the top folks working on Google Analytics and Google Tag Manager implementations anywhere. The breadth and depth of experience of the LunaMetrics team is the foundation of this book. Thanks especially to Robbin Steif and Jon Meck for their tireless reviews and feedback from front cover to back; again to Jon and to Jimmy Keener for assembling the first drafts of several chapters; to Sayf Sharif and Dan Wilkerson for reviewing technical issues; and to Alex Moore and his entire analytics ...
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