Book description
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.
There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.
Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:
• Google Analytics implementation via Google Tag Manager
• How to customize Google Analytics for your unique situation
• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points
• How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents at a Glance
- Contents
- Foreword
- About the Author
- Acknowledgments
- Introduction
-
Part I: Implementing Google Analytics with Google Tag Manager
- Chapter 1: Google Analytics Fundamentals
- Chapter 2: Basic Google Analytics Measurement
- Chapter 3: Introducing Google Tag Manager
- Chapter 4: Testing Your Implementation
-
Part II: Enhancing Website Data with Google Tag Manager
- Chapter 5: Tracking Interactions with Google Tag Manager
- Chapter 6: Goals: Measuring Conversions
- Chapter 7: Ecommerce: Tracking Products and Purchases
- Chapter 8: Cleaning Up and Enriching Data
- Chapter 9: Measuring Campaigns and Troubleshooting Traffic Sources
- Chapter 10: Tracking Users Across Devices
- Chapter 11: Providing Additional Data About Users
-
Part III: Collecting Data from Other Sources
- Chapter 12: Importing Data into Google Analytics
- Chapter 13: Collecting Data from Mobile Apps
- Chapter 14: Sending Data from Other Sources Using GA’s Measurement Protocol
- Chapter 15: Using Google Analytics with BigQuery for Big Data Analysis
- Appendix A: Google Tag Manager and Google Analytics APIs
- Index
Product information
- Title: Practical Google Analytics and Google Tag Manager for Developers
- Author(s):
- Release date: November 2015
- Publisher(s): Apress
- ISBN: 9781484202654
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