You may have a nifty shortlist of items and services to offer, but before you put a single number against them, you need to ask yourself these questions:
- Who will be playing the game?: Can your game aspire to create a strong, dedicated fanbase with high retention and LTV, or is it more of a casual affair in a highly competitive genre? What is the age of the average player? People over 25 have more disposable income than teenagers and may be ready to pay for their hobby. Young audiences are very hard to convert and we should actively try to prevent any purchases from minors (for example, by creating an age gate during their first boot-up).
- How much can you get out of your game content?: Is the potential ...
