Are your bundles comparably attractive? Are you giving away too much content for too little money? The EV is a simple calculation that helps compare your premium offerings and understand the percentage gain (or loss) of value between them. This is best explained with a simple example.
Let's say your premium currency store offers 100 premium currency for $4, and that a value of a rare character is estimated at 500 premium currency ($20). A special bundle with 200 premium and 2 rare characters is therefore worth an estimated $48. If you were to put this bundle on sale for $29.99, you'd create an offering with an EV of 160% (48 ÷ 29.99 = 1.6), a 60% growth in value when compared to your baseline offering. This ...
