The release cycles for your game client (the application you install) and content (config delivered via an internet connection) vary between products and platforms. At Space Ape Games, we usually release major content updates on Wednesday or Thursday (ahead of weekend events) and optionally on Monday. Client updates themselves are released at least a few days earlier, with new content and features turned off. The staggered release pattern gives players a few days to update their game without being immediately blocked from playing. It also takes into account the time we need to secure App Store approval.
No matter what release cadence you go for, it's best to reserve a full day to finding and reacting to any live issues. Avoiding ...
