Be it culturally or genetically, we are predisposed towards dedicating a large portion of our day to gathering and protecting our resources. For any adult who appreciates the value and purchasing power of money, spending it can be a highly complex behavior. Our decisions originate as emotional and visceral reactions, which are then rationalized before execution.
By acknowledging and embracing the differences in spending habits and patterns, you can consciously expand your offering and cater to a wider portion of your player base. Let's explore a list of common emotional contexts and internal rationalizations used to enable spending:
- Curiosity: I really want to find out how this works or what’s going to happen next. ...