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Practical Empathy by Indi Young

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ABOUT THE AUTHOR

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Indi Young is an independent consultant. She helps teams with person-focused research, design strategy, interaction flow, communications, and information architecture. She has been a trail-blazer of experience design since the dot-com boom, using her roots in computer science to help people adopt a neutral, well-considered mindset. In 2001, she was a founder of Adaptive Path, the San Francisco experience design agency. In 2008, her book, Mental Models: Aligning Design Strategy with Human Behavior, was published. She writes articles, conducts workshops and webinars, and speaks about the importance of pushing the boundaries of your ...

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