Quantitative versus qualitative data analysis

Quantitative data are numerical measurements expressed in terms of numbers.

Qualitative data are categorical measurements expressed in terms of natural language descriptions.

As is shown in the following image, we can observe the differences between quantitative and qualitative analysis:

Quantitative versus qualitative data analysis

Quantitative analytics involves analysis of numerical data. The type of the analysis will depend on the level of measurement. There are four kinds of measurements:

  • Nominal data has no logical order and is used as classification data.
  • Ordinal data has a logical order and differences between values are not constant.
  • Interval ...

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