Part II: Why Managing Diversity Effectively Is a Competitive Advantage
Research suggests that recruiting and effectively managing a diverse workforce is a competitive advantage in the domestic and global marketplace. In a 1995 study, researchers contrasted the stock market performance of companies that received awards for exemplary affirmative action programs with the performance of companies that had recently settled discrimination suits.[44] They found that the stock price of companies that received awards for their affirmative action programs increased after the awards were announced. Conversely, the stock price of companies that were charged with discrimination lawsuits decreased after the settlements were announced. The researchers viewed ...
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