Chapter 3. Building Trust

Chapter Objectives

This chapter will help you:

  • Understand why trust is important to managerial effectiveness

  • Develop a working definition of trust

  • Learn how to build trust

  • Learn how to repair trust once broken

  • Learn how to create “Swift Trust”

The importance of trust becomes clear when we try to imagine a world without it.

—ROBERT BRUCE SHAW, Author of Trust in the Balance

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