Summary

Communicating a change is an ongoing activity. In this chapter, you have learned how to:

  • Conduct an audience analysis
  • Conduct a vehicle analysis
  • Identify key messages by project phase
  • Gather feedback
  • Create a communication plan
  • Write good communication messages

Instead of thinking about communication as a path that you follow from the beginning to end, though I encourage you to think of it as a continuous cycle.

Summary

You're almost there! In the next chapter, we will explore the last major topic in this book: training.

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