Summary

Building strong sponsorship for your change is an important contributor to the successful adoption of the change. In this chapter, we looked at four different sponsorship groups:

Sponsorship group

Role

Characteristics

Activities

Steering committee

  • Set the project direction
  • Map out the path
  • Set the guidelines
  • Provide resources
  • Be available
  • High level
  • Decision makers
  • Influential
  • Meet regularly
  • Address issues quickly
  • Provide active, visible support for the change

Executive sponsors

  • More in-depth involvement with and support of the change project
  • The project's advocate on the steering committee
  • Represent the project to the organization – be the "face" of the project
  • Have the authority to drive the change
  • Influential
  • Believe in the change
  • Motivated ...

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