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Practical Business Intelligence: with SQL Server 2005 by Roger Toren, John C. Hancock

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Business Problem

Our customer for this chapter is a telecommunications carrier, with millions of subscribers, and multiple interconnections to other networks and carriers to provide worldwide access for its subscribers. They handle millions of calls each day on their network. One of the challenges they constantly face is understanding their customer’s calling patterns so that they can plan and optimize their network capacity. They analyze network usage based on time of day and the origin and termination locations of each call. The marketing group also reviews how the various calling plans they offer are being used.

Problem Statement

Many of the business problems our customer is experiencing would benefit from the kinds of BI capabilities ...

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