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Practical Business Intelligence: with SQL Server 2005 by Roger Toren, John C. Hancock

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Business Problem

For this chapter, we return to the sporting goods manufacturing company one last time to show you how to add analytics to the complete Business Intelligence (BI) solution.

Problem Statement

Management needs to be able to determine what impact their decisions will have on overall profitability and customer satisfaction. In particular, the manufacturer wants to address the following issues:

  • Customer satisfaction levels are down because of problems with delivering goods on time. The consolidated data warehouse is an obvious source of information to help find out why this is occurring, but the users need a flexible analytical capability that is easy to use. They need to be able to discover the underlying reasons for ...

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