Public relations practitioners must be confident professionals acting in the public interest. Having confidence takes you into the heart of all decision making, to advise about the impact for reputation on all strategies and to influence the way forward. It gives you the ability to stand up for what is good about your service against detractors and for the publics who depend upon it.
SUE WOLSTENHOLME, CIPR PRESIDENT 2013
First and foremost we are about professional development. Our sector is changing rapidly and so is what’s expected of us. We must continue to acquire the skills to succeed in what’s probably the most challenging PR job there is.
CARL WELHAM, CHAIR CIPR LOCAL GOVERNMENT GROUP 2000–03
Major changes ...