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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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12

Communicating the council brand

The Hampshire County Council brand is one of our most powerful assets. It’s who we are, it’s how people recognise us and most importantly, it’s about how people remember and relate to us.

HANTSWEB, OUR BRAND

The brand of any organisation is much more than its visual identity; it represents the emotional connection that people have with it. The significant elements, which have been identified as contributing towards this relationship, include the symbolism, behaviour and communication of an organisation (Van Riel, 1995). Branding is an important part of reputation management, and should be just as important to the public sector as the private. Managing the brand is more challenging in the public sector because ...

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