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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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10

Communicating in a digital world

As social media begins to mature, and the initial hype surrounding it subsides, it should be regarded as a credible channel that complements more traditional methods of speaking to the public. Used appropriately – to a targeted audience, with clear messages, and as part of a planned campaign – social media can be a powerful, cost-effective tool.

DEAN SPURRELL, COMMUNICATIONS AND MARKETING MANAGER, ASHFORD BOROUGH COUNCIL

Digital communication is an integral part of the contemporary landscape, impacting on the ways in which organisations communicate and operate. In May 2012, Twitter announced it had 10 million active users in the United Kingdom, superseding the combined total of those who buy national newspapers ...

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