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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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09

Communicating with the media

This is a tough time for public sector communicators. Austerity, a hostile central government, a hostile media environment – all of these things are making the job more challenging, yet from a professional development perspective, potentially more rewarding.

POLLY CZIOK, CHAIR CIPR LOCAL PUBLIC SERVICES GROUP 2011–14

Many of the old ways of doing things in the public sector simply don’t work in a time of declining resources. The days of bolt-on comms teams that exist only to pump out positive news stories are over.

COUNCILLOR RUTH DOMBEY, DEPUTY LEADER SUTTON COUNCIL

Can you get my name in the papers? is the title of the only published autobiography of a council PR, Harry Diamond (1996). Diamond, head of public ...

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