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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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08

Communicating a campaign

Shortlisting this year was a hard task, as there were more strong entries which demonstrated a strong logical flow linking research, objective setting, strategy and evaluation than ever before… The extra criteria which earned this year’s top five entries a place on the shortlist were creativity, great visual design and ‘inclusivity’, using two-way communication at key points in a campaign to identify issues and guide the best use of tactics as well as involving hard to reach or frequently overlooked publics.

JUDGES’ COMMENTS OF LOCAL GOVERNMENT BEST CAMPAIGN 2011

Local government has a track record in delivering a diverse range of communication campaigns across service areas, from recruiting foster carers to encouraging ...

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